What's the marketing secret to growing a side project to over 60K followers? It's simply this:

Just start.
Once you start, keep at it. For at least six months.
Share with genuine sincerity.

That was it. Dobomapo was born and raised in Mapo, a district in Seoul. From the perspective of a local resident, he poured his heart into asking himself questions "every single day," trying to reach out and connect. Six months passed, then a year. One day, someone gave him a shout-out, and before he knew it, he had become a local creator.

There are so many things we can start. It's better to do something than to be a perfect slacker—that's how your perspective becomes clear and solid. All strength, standards, and uniqueness stem entirely from within yourself. Whether copycats emerge or the algorithm shifts to favor Reels, you just surrender yourself to the timeline and immerse yourself in the work. Next to an attitude of genuine, consistent dedication to yourself, growth hacking and AARRR metrics didn't really matter much.

* Dobomapo's Questions

Where is your neighborhood? (A place you love, where you were born, where you live now, a place you visit often, etc.)
What image comes to mind when you think of that neighborhood?
What is your favorite experience or place in that neighborhood, and why?
What elements make up the unique vibe of the neighborhood?
Among the small changes or moments you discover in your daily life, what makes you feel like "I want to record this"?